Building digital brands that actually do something.
From TikTok Shop affiliate systems and content platforms to finance tools, WordPress plugins and niche websites, 1J2 is where ideas become real products.
Hi, I'm Adam.
1J2 is where I build things, test ideas and document what happens along the way.
I've been building businesses on the internet for more than 20 years. Along the way that has included e-commerce sites, affiliate businesses, finance platforms, WordPress tools, content sites and plenty of ideas that went in directions I never expected.
These days I'm building my own products and businesses, creating content and experimenting with new ways to grow online. Some ideas become businesses, some become tools and some simply teach me something useful for the next one.
Worth reading
Stories, experiments and lessons from more than two decades of building things online.
BuildStop Building Affiliate Shops. Build Better Answers.
I think affiliate websites are heading somewhere much more interesting. Instead of building another shop full of products, answer the question properly first, then let relevant products appear naturally inside the answer. I’ve been connecting Awin feeds, Affiliate Brain, live product data and 1jump2.com to see what that looks like in practice.
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ThinkThe More AI Can Write, the More Your Own Experience Matters
Google’s latest guidance for AI search has made me think differently about AEO. If AI can generate perfectly acceptable content about almost anything, the valuable bit is increasingly the knowledge, experience and context that only your website can provide.
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StoriesTwenty-Five Years of Chasing Better Ideas
An introduction to my journey building websites, software and online businesses over the last twenty-five years, and the lessons that continue to shape the products I’m building today.
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GrowI Think I Just Watched the Future of Search Happen
I’ve been building content around the idea that people will increasingly discover websites through AI rather than traditional search. Today, I watched it actually happen.
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SellWhy Affiliate Marketing Became My First Love Again
After years of building websites and software, I found myself falling back in love with affiliate marketing. Here’s why today’s tools have made it more exciting than ever.
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BuildTurning InPlay’s Market Data Into Useful AEO Content
InPlay.finance collects an enormous amount of stock market information every trading day. I’ve been building a new layer in Control Room that can understand that historical data, find genuinely interesting questions within it and use it as the evidence behind useful AEO articles.
Read article →What I write about
Most of what I write comes from things I'm actually building, testing or trying to understand. What worked, what didn't and what I'd do differently next time.
Things I make, code, automate and turn into working products.
GrowAttention, discovery, SEO, algorithms, content and audience growth.
SellAffiliate marketing, commercial experiments and turning attention into revenue.
ThinkIdeas, lessons, principles and observations from building online businesses.
StoriesPersonal history, career chapters, experiments and moments worth remembering.
I tend to build the things I want to understand.
A lot of the ideas I write about start as something I'm actually trying to solve. That might become a website, a tool, a content system or an entire business. The projects below are where a lot of those experiments end up.
Things I'm building
Current businesses, platforms and experiments I'm actively developing.
Need help with a website or digital project?
I also provide website development, hosting, maintenance and ongoing technical support for businesses through 1J2.