3 PCS Black car wheel scratch care pen, car paint scratch, scratch cleaning care touch up pen
£8.71
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1J2 / Digital brands, content systems and useful projects
Building digital brands that actually do something.
From TikTok Shop affiliate systems and content platforms to finance tools, WordPress plugins and niche websites, 1J2 is where ideas become real products.
Hi, I'm Adam.
1J2 is where I build things, test ideas and document what happens along the way.
I've been building businesses on the internet for more than 20 years. Along the way that has included e-commerce sites, affiliate businesses, finance platforms, WordPress tools, content sites and plenty of ideas that went in directions I never expected.
These days I'm building my own products and businesses, creating content and experimenting with new ways to grow online. Some ideas become businesses, some become tools and some simply teach me something useful for the next one.
Projects
Things I'm building
Current businesses, platforms and experiments I'm actively developing.
1J2 Shop
TikTok Shop products, affiliate content and product discovery.
Sahara Sands
Tanning products, useful guides and e-commerce content.
Cock Your Hat
Men's style, product discovery and editorial content.
Loyalty
Simple digital loyalty cards for small businesses.
InPlay.finance
Real-time stock discovery and market tracking tools.
Ideas & Experience
What I write about
Most of what I write comes from things I'm actually building, testing or trying to understand. What worked, what didn't and what I'd do differently next time.
Build
Things I make, code, automate and turn into working products.
GrowAttention, discovery, SEO, algorithms, content and audience growth.
SellAffiliate marketing, commercial experiments and turning attention into revenue.
ThinkIdeas, lessons, principles and observations from building online businesses.
StoriesPersonal history, career chapters, experiments and moments worth remembering.
From the blog
Worth reading
Stories, experiments and lessons from more than two decades of building things online.
StoriesTwenty-Five Years of Chasing Better Ideas
An introduction to my journey building websites, software and online businesses over the last twenty-five years, and the lessons that continue to shape the products I’m building today.
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SellWhy Affiliate Marketing Became My First Love Again
After years of building websites and software, I found myself falling back in love with affiliate marketing. Here’s why today’s tools have made it more exciting than ever.
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BuildBuilding a Central Payment Layer for Everything I Create
How I built pay.1j2.com, a reusable payment service connecting Loyalty and my other projects to Stripe through secure requests, webhooks and callbacks.
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GrowAnswer Engine Optimization: Why AI Search Feels Like the Early Web Again
AI search is changing how people discover products, and for the first time in years I feel like technical affiliates have an opportunity to get ahead of much bigger retailers.
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ThinkI Spent 20 Years Chasing Google Rankings. Here’s What Actually Mattered.
After more than 20 years building and ranking websites, I’ve learned that lasting SEO success comes less from tricks and more from useful content, strong websites and understanding what people actually want.
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BuildWhy I’m Finally Building Loyalty
After years on hold, I’m finally building Loyalty, a digital platform designed to help independent businesses encourage repeat customers. Here’s the story behind the project and how the idea has evolved.
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Product Discovery
Products worth talking about
Products I'm creating content around, testing with audiences or seeing gain traction through TikTok Shop.
1JUMP2 Picks
Trending This Week
Supre Tan Go To Black Advanced Dark Tanning Maximizer
£4.99
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Car Paint Scratch Repair Pen with Multiple Color Options - Black Red White Silver Touch Up Paint fo…
£0.00
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14-inch Folding Electric Bicycle
£269.00
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Content
What I'm creating
Recent videos, product content and creative experiments produced through the 1J2 system.
Latest Videos
Honestly, I can't believe the difference this bike has made to my short journeys. No more faffing with parking or wasting fuel on quick errands. It's just brilliant! #ElectricBike #CommuteHack #SummerVibes #TikTokShop #FoldingBike
2,363 views
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City commuting without the bulk. 🚲⚡ This compact 14-inch folding electric bike is made for everyday urban life, whether you’re tackling the commute, running errands or simply looking for an easier way to get around town. With a foldable design for easier
1,078 views
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This compact electric bike is the kind of thing that actually makes sense for everyday journeys. It folds down for easier transport and storage, the battery removes for charging indoors, and pedal assist helps take the effort out of hills and longer ride
3,520 views
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always assumed paddleboards were expensive… turns out I was completely wrong 😅 This 10’6 inflatable paddleboard packs into a backpack, fits easily in the car and comes with pretty much everything you need to get started. Perfect for rivers, lakes or the c
2,416 views
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This pedal assist bike has genuinely surprised me. It folds down, the battery removes for charging indoors, and it’s ideal if you’re looking for a compact folding electric bike for everyday journeys. If you’ve been thinking about getting an electric bike
1,321 views
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Seriously, the value of this electric bike is amazing! Ditch those short car trips and grab this practical folding e-bike for your summer adventures. #ElectricBike #FoldingBike #CommuterBike #SummerRides #TikTokShop
1,775 views
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I genuinely wasn’t expecting to end up using this as much as I do. 🚲☀️ It’s become my go-to for trips into town, popping to the shops and making the most of the summer. With pedal assist, a removable battery, a compact folding design and plenty of practic
1,450 views
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Discover how a 14-inch folding electric bike can make everyday journeys easier. With pedal assist, a removable battery and a compact folding design, it’s ideal for commuting, shopping, days out and getting around without relying on the car. #ElectricBike
17,353 views
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I can’t believe you can get a 14” folding electric bike for this price. This compact red electric bike features a 250W road-legal motor, removable 48V 15Ah battery, dual suspension and a folding design that’s ideal for commuting, shopping trips and everyd
10,871 views
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I honestly can’t believe you can get an electric bike for this price. 🚲 What surprised me most was how easy it was to get started. It folds down in seconds, has a removable battery, built-in lights, indicators, a front basket and even a remote alarm syste
49,369 views
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I always assumed paddle boards cost a fortune... turns out I was wrong 😅 Spent the day out on the river and honestly can't believe how much fun this standing inflatable paddleboard is. Packs away into a bag, inflates in minutes and gets you out on the wat
45,261 views
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Useful resource
Read the UDID guide
Technical notes that still help people
Some of the older 1J2 articles still bring in useful traffic, including guides for iPhone app developers and web projects.