Canadian Peak Men's Softshell Hooded Jacket
£0.00
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1J2 / Digital brands, content systems and useful projects
Building digital brands that actually do something.
From TikTok Shop affiliate systems and content platforms to finance tools, WordPress plugins and niche websites, 1J2 is where ideas become real products.
Hi, I'm Adam.
1J2 is where I build things, test ideas and document what happens along the way.
Over the years that has included finance platforms, WordPress tools, affiliate systems, e-commerce sites, content businesses and plenty of experiments that never quite became what I expected.
Today I'm focused on building useful products, creating content, experimenting with new ways to grow online and developing businesses that don't depend on client work.
Projects
Things I’m building
Current projects, platforms and experiments powered by 1J2.
Ideas & Experience
What I write about
Projects change. The things I learn from building, growing and occasionally getting things completely wrong tend to stick around.
Build
Things I make, code, automate and turn into working products.
GrowAttention, discovery, SEO, algorithms, content and audience growth.
SellAffiliate marketing, commercial experiments and turning attention into revenue.
ThinkIdeas, lessons, principles and observations from building online businesses.
StoriesPersonal history, career chapters, experiments and moments worth remembering.
From the blog
Worth reading
A selection of stories, experiments and useful lessons from across the site.
StoriesTwenty-Five Years of Chasing Better Ideas
An introduction to my journey building websites, software and online businesses over the last twenty-five years, and the lessons that continue to shape the products I’m building today.
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SellWhy Affiliate Marketing Became My First Love Again
After years of building websites and software, I found myself falling back in love with affiliate marketing. Here’s why today’s tools have made it more exciting than ever.
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BuildBuilding a Central Payment Layer for Everything I Create
How I built pay.1j2.com, a reusable payment service connecting Loyalty and my other projects to Stripe through secure requests, webhooks and callbacks.
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ThinkI Spent 20 Years Chasing Google Rankings. Here’s What Actually Mattered.
After more than 20 years building and ranking websites, I’ve learned that lasting SEO success comes less from tricks and more from useful content, strong websites and understanding what people actually want.
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GrowWhy I Use B-Roll Instead of Random Distractions
Some TikTok Shop affiliates cut fruit or make coffee to hold attention. I think relevant B-roll can do the same job while also helping sell the product.
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BuildWhy I’m Finally Building Loyalty
After years on hold, I’m finally building Loyalty, a digital platform designed to help independent businesses encourage repeat customers. Here’s the story behind the project and how the idea has evolved.
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Products
Products worth talking about
Featured products and current TikTok Shop picks from the 1J2 system.
1JUMP2 Picks
Trending This Week
Supre Tan Go To Black Advanced Dark Tanning Maximizer
£4.99
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3 PCS Black car wheel scratch care pen, car paint scratch, scratch cleaning care touch up pen
£8.71
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14-inch Folding Electric Bicycle
£269.00
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Videos
Latest featured content
Videos, product tests and content experiments from 1J2.
Latest Videos
Honestly, I can't believe the difference this bike has made to my short journeys. No more faffing with parking or wasting fuel on quick errands. It's just brilliant! #ElectricBike #CommuteHack #SummerVibes #TikTokShop #FoldingBike
2,362 views
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City commuting without the bulk. 🚲⚡ This compact 14-inch folding electric bike is made for everyday urban life, whether you’re tackling the commute, running errands or simply looking for an easier way to get around town. With a foldable design for easier
898 views
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This compact electric bike is the kind of thing that actually makes sense for everyday journeys. It folds down for easier transport and storage, the battery removes for charging indoors, and pedal assist helps take the effort out of hills and longer ride
3,412 views
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Seriously, the value of this electric bike is amazing! Ditch those short car trips and grab this practical folding e-bike for your summer adventures. #ElectricBike #FoldingBike #CommuterBike #SummerRides #TikTokShop
1,594 views
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I genuinely wasn’t expecting to end up using this as much as I do. 🚲☀️ It’s become my go-to for trips into town, popping to the shops and making the most of the summer. With pedal assist, a removable battery, a compact folding design and plenty of practic
1,450 views
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Discover how a 14-inch folding electric bike can make everyday journeys easier. With pedal assist, a removable battery and a compact folding design, it’s ideal for commuting, shopping, days out and getting around without relying on the car. #ElectricBike
17,343 views
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I can’t believe you can get a 14” folding electric bike for this price. This compact red electric bike features a 250W road-legal motor, removable 48V 15Ah battery, dual suspension and a folding design that’s ideal for commuting, shopping trips and everyd
10,864 views
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I honestly can’t believe you can get an electric bike for this price. 🚲 What surprised me most was how easy it was to get started. It folds down in seconds, has a removable battery, built-in lights, indicators, a front basket and even a remote alarm syste
49,366 views
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I always assumed paddle boards cost a fortune... turns out I was wrong 😅 Spent the day out on the river and honestly can't believe how much fun this standing inflatable paddleboard is. Packs away into a bag, inflates in minutes and gets you out on the wat
45,250 views
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Useful resource
Read the UDID guide
Technical notes that still help people
Some of the older 1J2 articles still bring in useful traffic, including guides for iPhone app developers and web projects.