Follow the journey as I test products, create content, build software, launch new ideas and document the lessons learned along the way.
Understanding the deliberate decisions behind a creator's strategy provides the strongest explanation for performance shifts on TikTok Shop, rather than relying solely on raw data.
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How I turned a printed wholesale T-shirt catalogue into an online business, reached the top of Google and eventually sold the website to a larger competitor.
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I've discovered that older TikTok Shop content can continue to generate views and sales long after it's first posted, turning individual videos into compounding assets.
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An introduction to my journey building websites, software and online businesses over the last twenty-five years, and the lessons that continue to shape the products I’m building today.
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This month, I discovered that focusing on higher-ticket products can significantly change the economics of TikTok Shop affiliate marketing, making each successful conversion have a much greater impact.
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How I built pay.1j2.com, a reusable payment service connecting Loyalty and my other projects to Stripe through secure requests, webhooks and callbacks.
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After years on hold, I’m finally building Loyalty, a digital platform designed to help independent businesses encourage repeat customers. Here’s the story behind the project and how the idea has evolved.
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Some of the older 1J2 articles still bring in useful traffic, including guides for iPhone app developers and web projects.