TikTok Shop Affiliates Need to Stop Blaming TikTok
25 August 2026
TikTok Shop gives affiliates access to traffic before they understand it, and that makes it very easy to blame the platform when the numbers change.
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1J2 / Digital brands, content systems and useful projects
Affiliate Advantage
Insights and experiments on how affiliates can gain a competitive edge by leveraging technology and strategic thinking.
3 articles in this collection.
Your TikTok Shop Sales Are Down. But Is Your Content Actually Failing?
22 August 2026
TikTok Shop sales can fall even when your content is performing well. I track my traffic throughout every day, and August has shown me why impressions, clicks and conversion need to be looked at separately before deciding something has gone wrong.
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Answer Engine Optimization: Why AI Search Feels Like the Early Web Again
17 August 2026
AI search is changing how people discover products, and for the first time in years I feel like technical affiliates have an opportunity to get ahead of much bigger retailers.
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