Sell

TikTok Shop Affiliates Need to Stop Blaming TikTok

TikTok Shop gives affiliates access to traffic before they understand it, and that makes it very easy to blame the platform when the numbers change.

Your TikTok Shop Sales Are Down. But Is Your Content Actually Failing?

TikTok Shop sales can fall even when your content is performing well. I track my traffic throughout every day, and August has shown me why impressions, clicks and conversion need to be looked at separately before deciding something has gone wrong.

Why Context Matters in TikTok Shop Affiliate Journeys

My recent TikTok Shop activity showed a dip in performance, but the real lesson wasn't in the numbers themselves. It was in understanding my own deliberate choices during that period, and how those choices directly influenced the outcome.

GMV Max Is Hungry for New Videos: 5 Things TikTok Shop Affiliates Should Be Doing

GMV Max is constantly testing fresh TikTok Shop creatives. For affiliates, the opportunity is not just finding one viral winner. It is becoming the creator who consistently gives sellers strong new videos to test.

Hooking Viewers: Why Price Curiosity Caught My Eye on TikTok Shop

I've been looking at my TikTok Shop affiliate journey, and one thing that really stood out was how different video hooks performed. Specifically, hooks that played on 'price curiosity' seemed to make a significant difference.

Stop Choosing One TikTok Shop Funnel: Your Videos Should Work Together

Top-of-funnel and bottom-of-funnel TikTok Shop videos should not compete. Used together, they can move viewers from discovery to purchase.

Your TikTok Shop Video Hasn’t Failed: Sales Can Arrive Days After the Views

TikTok Shop sales do not always arrive on the same day as the views. Learn why patience matters and why daily results rarely tell the whole story.

Demonstrate Before You Explain: The TikTok Affiliate Principle That’s Driving More Sales

The best TikTok Shop videos don’t start by explaining a product. They start by demonstrating the outcome. Here’s why “demonstrate before you explain” has become one of my biggest content principles.

My TikTok Shop Videos Are Becoming a Compounding Asset

I've been noticing that older TikTok Shop videos are continuing to generate views and sales, turning them into a valuable, compounding asset.

Why Affiliate Marketing Became My First Love Again

After years of building websites and software, I found myself falling back in love with affiliate marketing. Here’s why today’s tools have made it more exciting than ever.

How I Make TikTok Shop Videos: My Full Formula

Understanding the deliberate decisions behind a creator's strategy provides the strongest explanation for performance shifts on TikTok Shop, rather than relying solely on raw data.

My TikTok Shop Videos Are Becoming Long-Term Assets

I've discovered that older TikTok Shop content can continue to generate views and sales long after it's first posted, turning individual videos into compounding assets.

How Higher-Ticket Products Reshaped My TikTok Shop Affiliate Approach

This month, I discovered that focusing on higher-ticket products can significantly change the economics of TikTok Shop affiliate marketing, making each successful conversion have a much greater impact.

The Biggest Thing I Learned in June

What May Taught Me About TikTok Shop

TikTok Shop Is Not Just Bottom of Funnel Content

There is a growing idea that bottom-of-funnel content is the only content worth making for TikTok Shop. I think that completely misunderstands how people actually discover and buy products on TikTok.

Answer Engine Optimization: Why AI Search Feels Like the Early Web Again

AI search is changing how people discover products, and for the first time in years I feel like technical affiliates have an opportunity to get ahead of much bigger retailers.

Why I Use B-Roll Instead of Random Distractions

Some TikTok Shop affiliates cut fruit or make coffee to hold attention. I think relevant B-roll can do the same job while also helping sell the product.

The Day I Realised You Don’t Need to Be the Biggest

A foundational business philosophy derived from an early career lesson, emphasising niche building over market domination.

What Building Ecommerce Sites Taught Me About Product-Market Fit, Not Just Traffic

Building ecommerce websites for clients taught me early on that traffic and rankings were only half the battle. The real lesson was understanding product-market fit and customer retention.

What Paying for Every Click Taught Me About True Customer Intent

My years managing Google Ads taught me that clicks don't equal sales. The real lesson was understanding true customer intent and the value of every interaction.

What April Taught Me About TikTok Shop

A personal retrospective on a month of intense growth and unexpected challenges on TikTok Shop, highlighting key lessons learned through direct experience.