Think

I Spent 20 Years Chasing Google Rankings. Here’s What Actually Mattered.

After more than 20 years building and ranking websites, I’ve learned that lasting SEO success comes less from tricks and more from useful content, strong websites and understanding what people actually want.

Don’t Scale Chaos: Build a Strategy Before You Chase More Videos

Forget arbitrary upload targets. Before you try to make more TikTok Shop videos, build a strategy that’s actually worth repeating.

The Day I Realised You Don’t Need to Be the Biggest

A foundational business philosophy derived from an early career lesson, emphasising niche building over market domination.

The Best Businesses Start With an Irritation

Looking back over twenty-five years, some of my best ideas began with something small that simply didn’t make sense.

From Google Rankings to TikTok Algorithms

The platforms have changed dramatically, but the challenge is still the same: getting in front of the right people at the right time.

How to Find UDID of iPhone or iPad Without Mac or PC

UDID (Unique Device Identifier) is a 40-character string that is used to identify an iPhone or iPad.

TikTok Views Suddenly Down? 5 Things to Do Before You Panic

If your TikTok views have suddenly dropped, you are not the only creator asking what is going on. Here are five sensible things to do before deleting videos, changing your strategy or assuming your account is broken.

Why I’ve Always Been Obsessed With Automation

Long before AI, I was already looking for ways to remove repetitive work and build systems that could multiply my effort.

Before AI, I Was Automating Everything I Could

Long before APIs and AI assistants, I was building systems to automate repetitive work because doing it manually simply didn’t make sense.

How Higher-Ticket Products Reshaped My TikTok Shop Affiliate Approach

This month, I discovered that focusing on higher-ticket products can significantly change the economics of TikTok Shop affiliate marketing, making each successful conversion have a much greater impact.

Building a Central Payment Layer for Everything I Create

How I built pay.1j2.com, a reusable payment service connecting Loyalty and my other projects to Stripe through secure requests, webhooks and callbacks.

Why I’m Finally Building Loyalty

After years on hold, I’m finally building Loyalty, a digital platform designed to help independent businesses encourage repeat customers. Here’s the story behind the project and how the idea has evolved.

The Biggest Thing I Learned in June

The Simple Reason Most TikTok Videos Fail

Why I Think Most People Are Looking at TikTok the Wrong Way

Stop Choosing One TikTok Shop Funnel: Your Videos Should Work Together

Top-of-funnel and bottom-of-funnel TikTok Shop videos should not compete. Used together, they can move viewers from discovery to purchase.

Your TikTok Shop Video Hasn’t Failed: Sales Can Arrive Days After the Views

TikTok Shop sales do not always arrive on the same day as the views. Learn why patience matters and why daily results rarely tell the whole story.

Why I Use B-Roll Instead of Random Distractions

Some TikTok Shop affiliates cut fruit or make coffee to hold attention. I think relevant B-roll can do the same job while also helping sell the product.

My TikTok Shop Videos Are Becoming a Compounding Asset

I've been noticing that older TikTok Shop videos are continuing to generate views and sales, turning them into a valuable, compounding asset.

My TikTok Shop Videos Are Becoming Long-Term Assets

I've discovered that older TikTok Shop content can continue to generate views and sales long after it's first posted, turning individual videos into compounding assets.

Twenty-Five Years of Chasing Better Ideas

An introduction to my journey building websites, software and online businesses over the last twenty-five years, and the lessons that continue to shape the products I’m building today.

Reading My 2007 Guardian Interview Nearly Twenty Years Later

A reflection on enduring business principles and personal motivations, seen through the lens of a nearly two-decade-old interview, highlighting consistency amidst technological change.

What May Taught Me About TikTok Shop