Articles focused on extracting meaningful insights from website data, identifying new traffic patterns, and using analytics to inform content and business strategy.
2 articles in this collection.
When a creator posts more videos and earns more money, it is tempting to assume one caused the other. But TikTok Shop performance is affected by sales events, existing content, traffic, conversion and product demand. Numbers are useful. Understanding what caused them is far more useful.
Read article
I’ve been building content around the idea that people will increasingly discover websites through AI rather than traditional search. Today, I watched it actually happen.
Read articleI also provide website development, hosting, maintenance and ongoing technical support for businesses through 1J2.