Articles that delve into understanding and navigating the complex algorithms of major platforms like TikTok, Google, and YouTube to optimize content and reach.
2 articles in this collection.
There is a growing idea that bottom-of-funnel content is the only content worth making for TikTok Shop. I think that completely misunderstands how people actually discover and buy products on TikTok.
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TikTok Shop sales can fall even when your content is performing well. I track my traffic throughout every day, and August has shown me why impressions, clicks and conversion need to be looked at separately before deciding something has gone wrong.
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