1J2 / Digital brands, content systems and useful projects

From Problem to Product

Stories detailing the journey of identifying a personal or business problem, building a custom solution, and eventually evolving that solution into a public product or service.

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I Built a WordPress Plugin Because I Used to Be Scared of My Inbox

22 August 2026

Many years ago, anxiety got to the point where I would avoid opening my email altogether. Eventually I employed a PA to help me organise it. Years later, I realised I could turn the system she taught me into software. Today, I submitted Susan Port to the official WordPress Plugin Directory.

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