1J2 / Digital brands, content systems and useful projects

Product as Content Engine

Articles demonstrating how the data, insights, and functionality of a core product can be leveraged to automatically generate valuable, relevant, and unique editorial content.

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Turning InPlay’s Market Data Into Useful AEO Content

29 August 2026

InPlay.finance collects an enormous amount of stock market information every trading day. I’ve been building a new layer in Control Room that can understand that historical data, find genuinely interesting questions within it and use it as the evidence behind useful AEO articles.

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