I Think I Just Watched the Future of Search Happen
22 August 2026
I’ve been building content around the idea that people will increasingly discover websites through AI rather than traditional search. Today, I watched it actually happen.
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1J2 / Digital brands, content systems and useful projects
The Future of Search
Articles exploring the evolving landscape of search engines, AI's impact on discovery, and new strategies for online visibility.
3 articles in this collection.
The More AI Can Write, the More Your Own Experience Matters
4 September 2026
Google’s latest guidance for AI search has made me think differently about AEO. If AI can generate perfectly acceptable content about almost anything, the valuable bit is increasingly the knowledge, experience and context that only your website can provide.
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Answer Engine Optimization: Why AI Search Feels Like the Early Web Again
17 August 2026
AI search is changing how people discover products, and for the first time in years I feel like technical affiliates have an opportunity to get ahead of much bigger retailers.
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