1J2 / Digital brands, content systems and useful projects

The Knowledge Layer

Articles exploring the systems, tools, and philosophies behind capturing, organizing, and leveraging proprietary data and first-hand experience to create unique value in an AI-driven world.

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The More AI Can Write, the More Your Own Experience Matters

4 September 2026

Google’s latest guidance for AI search has made me think differently about AEO. If AI can generate perfectly acceptable content about almost anything, the valuable bit is increasingly the knowledge, experience and context that only your website can provide.

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