Articles about Content Strategy.
2 articles in this topic.
There is a growing idea that bottom-of-funnel content is the only content worth making for TikTok Shop. I think that completely misunderstands how people actually discover and buy products on TikTok.
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When a creator posts more videos and earns more money, it is tempting to assume one caused the other. But TikTok Shop performance is affected by sales events, existing content, traffic, conversion and product demand. Numbers are useful. Understanding what caused them is far more useful.
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