A series exploring the custom tools, systems, and infrastructure that form the backbone of 1J2.com's operations, from content management to client invoicing.
8 articles in this collection.
I think affiliate websites are heading somewhere much more interesting. Instead of building another shop full of products, answer the question properly first, then let relevant products appear naturally inside the answer. I’ve been connecting Awin feeds, Affiliate Brain, live product data and 1jump2.com to see what that looks like in practice.
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InPlay.finance collects an enormous amount of stock market information every trading day. I’ve been building a new layer in Control Room that can understand that historical data, find genuinely interesting questions within it and use it as the evidence behind useful AEO articles.
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I spent years thinking the website was the product. Eventually, building ecommerce sites and business systems taught me that the most valuable work often happens behind the scenes.
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InPlay.finance started life inside WordPress, but over the years it became a product in its own right. I’ve finally moved it into my own Control Room ecosystem, giving me a much better foundation for the next stage: turning live stock market data into genuinely useful AEO content.
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I connected my 1J2 Control Room to ChatGPT and accidentally built something much more useful than another dashboard: a business system I can interrogate in plain English.
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Many years ago, anxiety got to the point where I would avoid opening my email altogether. Eventually I employed a PA to help me organise it. Years later, I realised I could turn the system she taught me into software. Today, I submitted Susan Port to the official WordPress Plugin Directory.
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After more than 20 years building websites, I no longer assume every new idea needs the same platform, structure or technology. Moving from client web design to building my own products taught me to start with what the project needs to become.
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Today I built a proper Client Room for 1J2, bringing recurring services, invoicing, payments, reminders and reporting into a system I actually control. It also means a small change for existing clients: future 1J2 invoices will now be sent through my own billing system.
Read articleI also provide website development, hosting, maintenance and ongoing technical support for businesses through 1J2.