Projects and experiments that started with a frustration and turned into something worth building, often integrating into the wider 1J2 operating system.
7 articles in this collection.
InPlay.finance started life inside WordPress, but over the years it became a product in its own right. I’ve finally moved it into my own Control Room ecosystem, giving me a much better foundation for the next stage: turning live stock market data into genuinely useful AEO content.
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I connected my 1J2 Control Room to ChatGPT and accidentally built something much more useful than another dashboard: a business system I can interrogate in plain English.
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Many years ago, anxiety got to the point where I would avoid opening my email altogether. Eventually I employed a PA to help me organise it. Years later, I realised I could turn the system she taught me into software. Today, I submitted Susan Port to the official WordPress Plugin Directory.
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I think affiliate websites are heading somewhere much more interesting. Instead of building another shop full of products, answer the question properly first, then let relevant products appear naturally inside the answer. I’ve been connecting Awin feeds, Affiliate Brain, live product data and 1jump2.com to see what that looks like in practice.
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After more than 20 years building websites, I no longer assume every new idea needs the same platform, structure or technology. Moving from client web design to building my own products taught me to start with what the project needs to become.
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From pixel perfection to intricate tech, I used to obsess over web design details that now seem trivial. Here's what I learned about building truly effective online presences.
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Today I built a proper Client Room for 1J2, bringing recurring services, invoicing, payments, reminders and reporting into a system I actually control. It also means a small change for existing clients: future 1J2 invoices will now be sent through my own billing system.
Read articleI also provide website development, hosting, maintenance and ongoing technical support for businesses through 1J2.