Follow the journey as I test products, create content, build software, launch new ideas and document the lessons learned along the way.
GMV Max is constantly testing fresh TikTok Shop creatives. For affiliates, the opportunity is not just finding one viral winner. It is becoming the creator who consistently gives sellers strong new videos to test.
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If your TikTok views have suddenly dropped, you are not the only creator asking what is going on. Here are five sensible things to do before deleting videos, changing your strategy or assuming your account is broken.
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I've been looking at my TikTok Shop affiliate journey, and one thing that really stood out was how different video hooks performed. Specifically, hooks that played on 'price curiosity' seemed to make a significant difference.
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Long before AI, I was already looking for ways to remove repetitive work and build systems that could multiply my effort.
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CapCut putting audio extraction behind a paywall was annoying. Adding a watermark was the final straw. Instead of finding another app, I built the features I needed into my own TikTok Shop video workflow, including direct Grok integration that turns still images into AI video clips.
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TikTok Shop sales do not always arrive on the same day as the views. Learn why patience matters and why daily results rarely tell the whole story.
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Top-of-funnel and bottom-of-funnel TikTok Shop videos should not compete. Used together, they can move viewers from discovery to purchase.
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Some TikTok Shop affiliates cut fruit or make coffee to hold attention. I think relevant B-roll can do the same job while also helping sell the product.
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Forget arbitrary upload targets. Before you try to make more TikTok Shop videos, build a strategy that’s actually worth repeating.
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Before anyone hears your hook, they’ve already judged your video. Here’s why contrast and colour can make the difference between a scroll and a view.
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The best TikTok Shop videos don’t start by explaining a product. They start by demonstrating the outcome. Here’s why “demonstrate before you explain” has become one of my biggest content principles.
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I've been noticing that older TikTok Shop videos are continuing to generate views and sales, turning them into a valuable, compounding asset.
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The platforms have changed dramatically, but the challenge is still the same: getting in front of the right people at the right time.
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After years of building websites and software, I found myself falling back in love with affiliate marketing. Here’s why today’s tools have made it more exciting than ever.
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Understanding the deliberate decisions behind a creator's strategy provides the strongest explanation for performance shifts on TikTok Shop, rather than relying solely on raw data.
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How I turned a printed wholesale T-shirt catalogue into an online business, reached the top of Google and eventually sold the website to a larger competitor.
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I've discovered that older TikTok Shop content can continue to generate views and sales long after it's first posted, turning individual videos into compounding assets.
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An introduction to my journey building websites, software and online businesses over the last twenty-five years, and the lessons that continue to shape the products I’m building today.
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This month, I discovered that focusing on higher-ticket products can significantly change the economics of TikTok Shop affiliate marketing, making each successful conversion have a much greater impact.
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How I built pay.1j2.com, a reusable payment service connecting Loyalty and my other projects to Stripe through secure requests, webhooks and callbacks.
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After years on hold, I’m finally building Loyalty, a digital platform designed to help independent businesses encourage repeat customers. Here’s the story behind the project and how the idea has evolved.
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Some of the older 1J2 articles still bring in useful traffic, including guides for iPhone app developers and web projects.